Trade Show - Help and Advice

Trade Show Participation Can Be Risky
Why Leave Your Success To Chance?

At just about every trade show I’ve organized over the past 15 years, at least one of the exhibitors have stood in my organizers office during buildup, upset, stressed out and overheated about a problem they’ve encountered.

Why? Without exception it was combination of two things.

Firstly, a trade show during buildup is a very noisy, messy and stressful environment… made worse by having tight deadlines.

Secondly, they didn’t read the trade show manual!

Typical complaints will be: ”I need a glass cabinet and there are non left” or ”The security guards have stopped me breaking my stand down an hour early” and “My stand’s too dark, the hall lights aren’t bright enough”… plus a hundred others in a similar vein.

However, the saddest complaint of all is, “I’m not coming next year… I’ve just not written enough business”, because other than educate them, there is nothing more I can do to help. That is why I launched this web site.

If you properly prepare yourself in advance, you can avoid all of this stress, pain and disappointment and ensure that you and your colleagues will have a pleasurable and profitable trade show.

Here are some things you really need to know, well before your next trade show:

  Where is the best place to locate your stand? I have studied traffic flow around trade show halls and you will be amazed at the results! I will show you the secrets of what areas attract the most traffic and where to avoid like the plague!

  Discover how to make sure your trade show is profitable and why you should never rely solely on the organizers to bring in your customers.

  How to work out what type of stand / booth is best for you. What size do you need? What are the advantages and disadvantages of a corner stand, end stand, island site or inner block? Is it best to use shell scheme or space only?

  Learn how to read and interpret the floor plan with fully illustrated examples.

  A trade show can be expensive… learn how to keep your costs to a minimum without sacrificing any quality in your presentation.

  Avoid the 10 Cardinal Sins - how many of these mistakes are you making?

  There are many types of shows and exhibition… discover which will produce the best results for you.

  Staff training is a vital aspect of stand management. Your image is more than just some pretty graphics. Teach your staff the basics and it will really pay you dividends.

…all of this information and much more besides is available on these pages at no cost!

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